brand and business news

Dolapo Ogunbambo launches AIKIDO agency with bold promise: results over recognition

After over two decades shaping Nigeria's advertising landscape, Dolapo Ogunbambo...

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

OpenAI eyes Pinterest as it deepens its push into visual AI and commerce

OpenAI is allegedly considering the acquisition of Pinterest. If this is realized,...

Flutterwave acquires Mono to strengthen data and open-banking capabilities

Flutterwave’s discreet acquisition of Mono, Nigeria’s premier open-banking infrastructure...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears to be...

‎How Life Beer ignited season celebration, collective renewal in Eastern Nigeria

‎Across cultures, the Christmas tree has long symbolised life, renewal, hope, and...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand storytelling....

TECNO Commissions Babajide Sanwo-Olu Mini Stadium in Lagos, Deepening Commitment to Grassroots Football and Youth Development

Football remains one of the most powerful forces for unity in Nigeria, transcending...

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation. However,...