Tag: Agency

Ogilvy earns top honour at D&AD awards with “Courage is Beautiful” for Dove

D&AD, the worldwide non-profit organisation that celebrates creative excellence...

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

DIZO appoints White River Media as digital agency

DIZO, a global technology brand and the first brand under the realme TechLife ecosystem,...

Agencies at receiving end, suffer reduced bottomline – Soji Odedina

The Managing Director and Chief Executive Officer, First Katalyst, Soji Odedina ...

U.S. agency revenue grows again after hitting pandemic low point in January

U.S. advertising, public relations and related services employment, a broad grouping...

Publicis wins global Google tech stack duties for Dettol maker Reckitt

Publicis Media has been appointed to re-sell Google marketing services for consumer...

WPP returns to growth in the first quarter

WPP turned the corner in Q1 returning to organic growth for the first time since...

There is huge opportunity for marketing communications industry – Biodun Adefila

Biodun Adefila, marketing communications expert and COO, SO&U Limited, has said...

PR practice: Digitise or die

By Ibidunni Banjoko The rise of technology has changed the communication industry...

Ogilvy appointed to lead Global brand strategy for Enterprise Holdings

Enterprise Holdings has appointed Ogilvy to lead global brand strategy for the company....