Tag: Agency

Generative AI, race to monetization, others dominate Dentsu 2024 media report

By Abimbola Mohammed  Dentsu has released its annual media trend report for 2024,...

Omnicom clinches $150m BMW media account in N’ America

By lbidunni Banjoko BMW of North America has awarded its national and regional...

Omnicom appoints Lubar as Global CEO of DDB Worldwide

By Joseph Ekeng In a strategic move aimed at further solidifying its position...

OMG drives home $600M Uber media business

By Abimbola Mohammed Uber, a global riding-hailing company, has appointed most of...

Winning brands, personalities showcase 2023 MARKETING EDGE Awards with pride

By Abimbola Mohammed Outstanding brands and personalities who emerged winners...

Scott becomes WPP board member

By Abimbola Mohammed  WPP has appointed its Chief Operating Officer (COO), Andrew...

Meet MARKETING EDGE 20th Anniversary Awards Chairman – Dozie Mbanefo

MARKETING EDGE, Nigeria's foremost brand-centric and marketing magazine is set to...

Havas Red expands to South Africa, paves way for PR and media transformation

By Joseph Ekeng In a strategic move that underscores the growing importance...

Brand builders express divergent views on client-agency relationship

By Felicia Nwosu Overtime, the rising demands of clients on agencies have continued...

Guy Marks gets top job as PHD Global CEO

By Ibidunni Banjoko PHD Worldwide, one of the Omnicom Media Group (OMG) core media...