Tag: Agency

Global media buying agencies’ market share to grow $79bn in 2023 – report

By Abimbola Mohammed ReportLinker, an award winning marketing research solution,...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Quore Media appoints Kalu as Content Strategist, Copywriter

By Felicia Nwosu Quore Media, a full-fledged Media Independent and Content Management...

Meet OAAN’s 5 new inductee agencies

By Felicia Nwosu To promote professionalism and demonstrate corporate solidarity,...

Wavemaker wins Back Market $50M global media business 

By Abimbola Mohammed  GroupM’s Wavemaker has been appointed as the global media...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...

Publicis Groupe taps Ghrayeb as business lead for StudioM

By Ibidunni Banjoko Publicis Groupe, one of the world’s largest advertising...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...

I see exponential increase in BTL in 2023 – Akindele

By Felicia Nwosu Oyedeji Akindele, Head of Strategy, Abelinis Limited,  has averred...