Tag: Agency

Wavemaker wins Back Market $50M global media business 

By Abimbola Mohammed  GroupM’s Wavemaker has been appointed as the global media...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...

Publicis Groupe taps Ghrayeb as business lead for StudioM

By Ibidunni Banjoko Publicis Groupe, one of the world’s largest advertising...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...

I see exponential increase in BTL in 2023 – Akindele

By Felicia Nwosu Oyedeji Akindele, Head of Strategy, Abelinis Limited,  has averred...

Low political patronage mars IMC sector

By Abimbola Mohammed For every election year, politicians seek support from citizens...

Advertising should allow for extensive creativity, innovation – Akinpelu

By Abimbola Mohammed Sherif Lanre Akinpelu, Deputy Director, Strategy & Planning,...

IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

ADVAN to intensify sustainability initiatives this year

By Oghale Mafuru The Advertisers Association of Nigeria (ADVAN) has announced...