Tag: Agency

Dentsu acquires TAG to grow tech capabilities

By Abimbola Mohammed  Dentsu Group has agreed to acquire TAG Worldwide, a global...

Women in IMC celebrate IWD 2023, urge all to embrace equity

By Felicia Nwosu The rise of tech-facilitated gender-based violence (TFGBV) has...

CarGurus searches for new PR agency

By Ibidunni Banjoko CarGurus, an online auto marketplace, is searching for a new...

Global media buying agencies’ market share to grow $79bn in 2023 – report

By Abimbola Mohammed ReportLinker, an award winning marketing research solution,...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Quore Media appoints Kalu as Content Strategist, Copywriter

By Felicia Nwosu Quore Media, a full-fledged Media Independent and Content Management...

Meet OAAN’s 5 new inductee agencies

By Felicia Nwosu To promote professionalism and demonstrate corporate solidarity,...

Wavemaker wins Back Market $50M global media business 

By Abimbola Mohammed  GroupM’s Wavemaker has been appointed as the global media...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...