Agency News Nigeria

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances of scandals...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Change of guard at Prima Garnet as Yetunde Adesina is named Managing Director/CEO

...Lolu Akinwunmi now Group CEO A slight reshuffling has taken place at Prima...

Abelinis wins Guinness and Bosch accounts

Leading experiential marketing agency, Abelinis Limited, has won two new businesses...