Tag: Africa marketing

Kenya and South Africa: Marketing meets the law – Navigating IP risks in brand campaigns

 In today’s highly competitive commercial landscape, marketing campaigns are...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

Jamiu Shobajo Joins TGI Group Nigeria as Brand Manager

In an alignment with its mission to improve the quality of life through responsible...