Tag: Advertising

Ogilvy Africa launches OBrio, all-in-one media intelligence platform

To optimise marketing spend and boost Return on Investment (ROI), Ogilvy Africa has...

Perception managers drive conversations on authentic connection in digital space

By Seun Johnson As part of efforts to address the growing need for brands and...

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace, the...

NLNG refreshes its brand with new logo

By Ralph Tathagata The Nigerian Liquified & Natural Gas (NLNG) Limited has...

Nigeria’s telecom sector attracted $304 million FDI in H1 2024 – NBS

By Ralph Tathagata The first six months of 2024 have witnessed significant improvement...

NB secures SEC approval for N599.1bn rights issue extension

By Felicia Nwosu The Securities and Exchange Commission (SEC) has granted approval...

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

MARKETING EDGE ON TV hosts Olowola today

By Felicia Nwosu MARKETING EDGE ONTV is set to host a prominent figure in integrated...

WPP forms global partnership to enhance brand engagement

By Felicia Nwosu WPP has announced a global partnership with Roblox, a leading...

WFA forecasts rising global media inflation in 2025, 2026

By Felicia Nwosu Media inflation is projected to rise steadily over the next two...