Tag: Advertising

Nigeria introduces progressive VAT reform as luxury goods face 15% tax

By Felicia Nwosu Nigeria's Minister of Finance, Wale Edun, has announced a significant...

Airtel Africa records after-tax profit of $79 million

By Ralph Tathagata With the help of an exceptional tax gain of $80 million, Airtel...

Kikelomo Atanda Owo Abati launches Third Book, Encounters: Governance, Policy, & Society featuring prominent Nigerian leaders

Renowned media entrepreneur, journalist, established corporate entrepreneur and author...

MARKETING EDGE ONTV hosts Popoola this Wednesday

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

PHD appoints Tambyrajah as Global Chief Experience Officer

By Abimbola Mohammed  PHD has named Rohan Tambyrajah its first Global...

Nigeria’s PR faces hurdles of public trust amid quackery – Ali-Balogun

By Felicia Nwosu Nkechi Ali-Balogun, Principal Consultant at NECCI CONSULTING,...

Advertisers estimate 33% increase in ROI amid shaky confidence

By Felicia Nwosu A recent report from Advertiser Perceptions and Claravine reveals...

Mountain Dew unveils new identity to embrace its root, heritage

By Felicia Nwosu Mountain Dew is set to introduce a refreshed visual identity...

Coca-Cola records Q3 2024 results, leverages tech tools to drive innovation

By Ralph Tathagata The Coca-Cola Company has reported third quarter 2024 results...

TikTok records 488 million downloads in first half of 2024

By Seun Johnson The video-sharing app TikTok has hit a significant record of 488.2...