Tag: Advertising

Highly awarded creative campaigns prove more effective – WARC

By Oluwaseyi Lawal In a recent study, WARC examined the synergy between...

Leveraging Super Eagles’ performance at AFCON to drive brand visibility, ROI

By Seun Johnson Since January 15th 2024, the Africa Cup of Nations...

Dubai Lynx reveals diverse and global 2024 jury line-up

By Oluwaseyi Lawal Dubai Lynx, the MENA region's premier platform for...

PayPal set to cut 25 000 jobs amid AI adoption

By Ralph Tathagata PayPal Holdings Inc says it's ready to cut about 2,500...

MARKETING EDGE on TV hosts Emokpaire tomorrow

By Felicia Nwosu This week, Industry Conversation, a segment on MARKETING EDGE...

Harnessing the power of storytelling in tech marketing

By Oluwaseyi Lawal In the bustling tech landscape, grabbing attention...

Coca-Cola introduces label-less Sprite bottles to boost recycling efforts

By Joseph Ekeng In a pioneering move aimed at enhancing recycling...

Leveraging sponsorship as catalytic tool for fostering engagement

By Felicia Nwosu Future-thinking and innovative brands have continued to leverage...

Beverage brands must build cultural relevance to stay ahead – experts

By Abimbola Mohammed As technology evolves continually so are businesses following...

How generative AI is changing the face of marketing

By Oluwaseyi Lawal The marketing landscape undergoes frequent transformations,...

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