Advertising

Cannes Lions publishes 2019 Global Creativity Report

Cannes Lions has announced the release of the 2019 Global Creativity Report, the...

Mike Adenuga’s creative imprimatur on Glo’s New TVC

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of...

How to succeed in the new media landscape

In today’s programmatic environment, advertisers are challenged by the rapid evolution...

Advertising Week Africa reschedules for 2020, new date to be announced

Advertising Week, the world’s largest annual gathering of advertising, creative,...

Leo Burnett Lagos advocates strong retail market for Africa

Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

AAAN holds crucial conversation on solutions for growth today

Poised to overcome the myriads of challenges and problems confronting the creative...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Primedia Outdoor unveils new LED in Lagos

Following the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...