Tag: Advertising

Ogilvy agency takes Vivo to court over plagiarism

Brand David, an agency that is part of the Ogilvy and WPP group in India, is taking...

Why digital OOH delivers effectively over classic OOH

Finding evidence and return on investment solutions remains a crucial part of understanding...

Salami, former EXMAN President decries FG’s inaction over APCON Council

The immediate past President of the Experiential Marketing Association of Nigeria...

P+ Measurement Services introduces Nigeria’s first Broadcast Advert Analytics Report

P+ Measurement Services, Nigeria's leading media measurement and evaluation agency,...

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...

Mobile apps help improve customer experience

Creating a mobile app is a phenomenal tool to help businesses improve their corporate...

Omnicom posts 2.2% organic growth, pleased with Q3 results

Omnicom posted a 2.4% drop in revenue during the third quarter to $3.6 billion, which...

IMC industry debts, a vicious cycle, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

Disney re-strategises, set to split $3billion media business with Omnicon and Publicis

The Walt Disney Company recently gave a glimpse into what its marketing strategy...

Global Martech market hits $121.5bn

The global marketing technology market is now valued at an estimated $121.5 billion,...