Tag: Advertising

The US and China account for 86% healthcare ad spend, India is fastest-growing

The overwhelming leaders in healthcare advertising expenditure are the US and China,...

IMC expert urges FG to support SME’s growth through advertising

An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...

How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make...

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

Outdoor practitioners in Nigeria initiate audience-based research for West Africa

Outdoor advertising practitioners in Nigeria are currently working out a collaborative...

IMC operatives shouldn’t entirely jettison ‘120 days’ credit policy, says Audience & Brands boss

Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...

APCON trains corporate communications practitioners on identity design and management

The Advertising Practitioners Council of Nigeria (APCON) will host a two day training...

‘Media owners need to do a better job of promoting print media’

Quality, well-known case studies around print media are becoming hard to come by...