Tag: Advertising

The evil omnipresence of advertising

There are ads in airports and on aeroplane food trays; over highways and on the airways....

AndersenTax partners AAAN on tax education for agency finance managers

The Management of Anderson Tax Consultancy Limited has disclosed its readiness to...

AAAN President blames agencies’ woes on clients’ “promiscuous” business attitudes

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

Dubai Lynx Festival of Creativity postponed due to coronavirus concerns

Dubai Lynx will now take place from 6-9 September 2020 The Dubai Lynx Festival...

Advertising agency operatives urged to adopt new business model

Advertising agency operatives in the country have been advised on the need to adopt...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans, Coca-Cola...

LASAA MD backs Standard Operating Procedure for OOH advertising sector

Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Ademola...

How OMD turned a comeback into a formula for repeatable success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable...

Global advertising spend set to rise by 7.1% to $660bn in 2020, says report

Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found...