Tag: Advertising

Dentsu reports $1.37billion impairment charge for 2020

The Japanese advertising giant, Dentsu Group Inc, said recently that it recorded...

AAAN partners Henley Africa to launch Ad Academy

  Association of Advertising Agencies of Nigeria (AAAN) in partnership with...

Why brands prefer influencer to traditional marketing – Dolapo Otegbayi

By Ibiduni Banjoko The phenomenon of influencer marketing has been around for...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...

Publicis Groupe to boost B2B capabilities with Octopus acquisition

  Publicis Groupe has acquired Octopus Group, an integrated agency working...

ADVAN 2021 CMO Forum to host business leaders on strategy

The Advertisers Association of Nigeria (ADVAN) is set to host business leaders in...

Twitter considers adding subscription fee to its features

Twitter is exploring ways to ease its dependence on advertising with the option of...

Emergence of blended experience in experiential marketing

By Zion Rufus It is now a fact of history and a part of our lives that the...

New York Advertising Awards unveils Genius 100 Inspiration Award

  New York Festivals International Advertising Awards, in partnership with...

WPP strike global advertising partnership with TikTok

  Global agency, WPP has announced a global partnership with video-sharing...