Advertising

JCDecaux to regreen Africa, provide free digital screens in 13 African and 7 European countries

To celebrate World Environment Day (June 5th, 2021) and the launch of “UN Decade,...

HASG calls for representation on APCON Governing Board, proposes amendments

The joint body of professionals across the marketing communications industry, advertising...

Demand for remote, hybrid workforce reach all time high at 457%

  A report by professional networking platform LinkedIn has revealed that the...

Google updates Android policies, restricts mobile ad tracking

  Google has introduced new features that will prohibit developers from tracking...

Brand management in the age of AI

By Kevin Keohane A few years ago I was asked to participate in a breakout session...

How brands can avoid culturally flammable ideas

By Dr. Martina Olbertova Flammable ideas; they are everywhere these days. We see...

Scaling your agency for growth

Launching your digital agency is a major accomplishment. But once you fill your client...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Feyi Olubodun

Feyi  Olubodun is one of the leading authorities on understanding the African marketplace,...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Eyitayo Ajayi

Eyitayo Ajayi is an outstanding marketing communications professional with a strong...

Global ad spend to rise by 19% to $762 billion in 2021, says report

By Kasim Bakare GroupM, one of the world's largest advertising media company, has...