Advertising

Why Heineken emerged MARKETING EDGE Premium Lager Beer of the Decade

By Tunde Animasaun Yes! The jury is out!! Heineken has emerged winner of MARKETING...

My vision is to reposition EXMAN for strategic growth – Tunji Adeyinka

By Felicia Nwosu Tunji Adeyinka, the newly-elected  President of Experiential...

JCDecaux announces 2021 half-year results

Adjusted revenue up +0.6% to €1,082.3 million Adjusted organic revenue up +2.9%,...

McCann Worldgroup appoints Lubar, others to fill top leadership posts

  Global marketing communications company, McCann Worldgroup has made three...

Tokyo Olympics set to hit $2.25 billion in ad spend

Advertising spend for the 2020 Tokyo Olympic Games is set to hit a record as Kantar...

Facebook to stop advertisers from targeting under-18s

In a number of recent announcements, Facebook has said it will stop advertisers from...

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...

Tokyo Olympic Games opening, world’s most-watched events record lowest audience turnouts in history

NBC's TV broadcast of the Tokyo Olympic Games opening ceremony hit a record low at...

Adspace introduced to disrupt traditional advertising – Kunle Yakubu 

By Felicia Nwosu Kunle Yakubu, Chief Executive Officer and Co-Founder, Adspace.ng,...