Tag: Advertising

Experts say TVC ideal for optimum ad campaign

By Oghale Mafuru Experts in the Integrated Marketing Communications industry have...

Stakeholders express divergent views on calls for mergers & acquisition in the IMC industry

By Kasim Bakare Stakeholders in the Integrated Marketing Communication (IMC) Industry...

Tobin joins DDB as global CMO

Omnicom’s DDB Worldwide has appointed Donna Tobin as its new Global Chief Marketing...

Experts react to NBC decision to curb monopolies in broadcast industry

By Zion Rufus The federal government’s decision to put an end to the era of...

Dentsu unveils ‘economic empowerment’ offering

Dentsu has launched what it’s calling its “Economic Empowerment” offering designed...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in. Businesses...

APCON: A cub at 33?

By Felicia Nwosu Promoting responsible and ethical advertising practice, acting...

APCON to hold IMC webinar on brand management in age of AI

The Advertising Practitioner Council of Nigeria (APCON) will hold its 2021 Integrated...

We partner with brands on their journey to transcendence – Bunmi Makinde

Mrs. Bunmi Makinde is the Chief Operating Officer of Scout Media Limited, a young...

Humanise your marketing communications, Jude Odia tells marketers

Jude Odia, Managing Director, Starcom Media Perspectives, has advised brand managers...