Tag: Advertising

Nigeria IMC ecosystem has recorded significant progress

By Abimbola Mohammed Experts in Nigeria’s Integrated Marketing Communications...

Local elements must play a role in advertising – APCON Registrar

By Felicia Nwosu Dr. Lekan Fadolapo, Registrar, Advertising Practitioners Council...

MARKETING EDGE on TV hosts Ozone Mbanefo this Wednesday on TVC News DStv Channel 418 at 12:30 pm

By Oghale Mafuru MARKETING EDGE on TV, the leading advertising and brand-centric...

CBA Foundation takes intervention among underprivileged widows to next level, launches social enterprise initiative

  If indications from two separate but related events that were held last...

Collaboration is the ad agency model of the future – Creative leaders

By Zion Rufus Changes in livelihood and consumerism have prompted marketers and...

Most of our members fulfill their financial obligation – MIPAN

By Abimbola Mohammed The Media Independent Practitioner Association of Nigeria...

Digital marketing professionals in the season of upward movement

By Ibidunni Banjoko Year 2022 seems to be a year of hierarchical transition and...

Top media practitioners unanimous on trust as basis for effective client-agency relationship

By Abimbola Mohammed At the heart of every thriving business relationship is the...

Divergent views trail collaborations, mergers and acquisition in Nigeria’s marketing ecosystem

By Zion Rufus The long-standing discussion on collaborations, mergers and acquisition...

LASAA Board will help resolve lots of issues- OAAN President

By Felicia Nwosu Emmanuel Ajufo, President, Outdoor Advertising Association of...