Tag: Advertising

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Publicis Groupe records exponential year on year growth, optimistic about 2022

By Oghale Mafuru Publicis Groupe, one of the world’s largest advertising and...

APCON fellowship will encourage future advertisers – new APCON Fellows

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step,...

Advertising and marketing, key contributors to creative economy – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media, the...

Media audience measurement: Why Brila is not on MPS

On January 19, 2022, Dr. Larry Izamoje was one of 63 people inducted as fellows...

APCON set to hold Webinar

By Felicia Nwosu Advertising Practitioners Council of Nigeria (APCON), in attainment...

Meet MARKETING EDGE facilitator at Fireside Conversation – Dolapo Otegbayi

Dolapo Otegbayi is the Specialised Nutrition Director at Nigeria’s foremost dairy...

Lipton launches ‘Extra Strong’ variant for tea lovers

Global tea brand, Lipton, has launched an exciting new variant for tea lovers....

Meet MARKETING EDGE facilitator at Fireside Conversation – Taiwo Obe

Taiwo Obe is a Commonwealth Professional Fellow. The communications expert and administrator...

Meet MARKETING EDGE facilitator at Fireside Conversation – Tayo Oyedeji

Dr. Tayo Oyedeji is the CEO, Publicis Groupe/ Redefini Nigeria. His professional...