Tag: Advertising

Our industry is tilted to favor the clients— Creative leaders

By Zion Rufus Stemming from the “unexpected” controversy that followed the...

Technology, COVID-19 help brands to rethink solutions

By Ibidunni Banjoko            To chart a way forward for Nigeria’s...

Poor technology investment, bane of effective media strategy – Nworah

By Felicia Nwosu Uche Nworah, Managing Director and Chief Executive Officer of...

Digital is our current reality – Dr. Tayo Oyedeji

By Abimbola Mohammed Dr. Tayo Oyedeji, Chief Executive Officer of Publicis Groupe/...

MARKETING EGDE on TV hosts Steve Babaeko tomorrow on TVC News DStv Channel 418 at 12:30pm

By Oghale Mafuru Foremost brand-focused, marketing, and advertising television...

MARKETING EDGE Hall of Fame induction debuts

Preparations are in top gear for the hosting of the maiden edition of MARKETING EDGE...

CMOs of multinationals shun ADVAN exco leadership

It is a New Year, new dawn and a new transitional journey of leadership for the Advertisers...

Partnership, collaboration necessary to drive agency growth

By Abimbola Mohammed Integrated Marketing Communication (IMC) industry experts...

MTN Public Offer oversubscription activates allocation of additional 86.25 million shares

MTN's public offer of 575 million units of shares in Nigeria has recorded an over-subscription...

Uwubanmwen, Ajene, Atere, others elected into ADVAN new exco

The commercial director of Biogenerics Limited has been elected as the new President...