Tag: Advertising

OAAN, MIPAN set to hold annual Health Walk

By Abimbola Mohammed The Outdoor Advertising Association of Nigeria (OAAN) in...

OAAN delists 70 members due to insolvency

By Felicia Nwosu The outdoor advertising subsector of the Nigerian marketing communications...

Nigeria Distilleries Limited marks 60th Anniversary

Reiterates mission to build brilliant African and global brands that inspire greatness,...

Anything that ignites consumers’ passion is something we are interested in – Sampson Oloche

By Felicia Nwosu Sampson Oloche, Portfolio Manager, International Premium Brands...

Disruptive leadership is a catalyst for development- Prof. Pat Utomi

By Oghale Mafuru Prof. Pat Utomi, Founder, Centre for Value in Leadership and...

MARKETING EDGE is a publication of record for advertising, PR and marketing communication- Rotimi Bankole

By Abimbola Mohammed Rotimi Bankole, CEO, SBI Media, has reaffirmed the vital...

Conversational marketing becomes the go-to for customer engagement

By Zion Rufus  As it currently sits, conversational marketing has become the...

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today may...

Steve Babaeko named a visiting Fellow at the University of Reading

Steve Babaeko, Founder and CEO of Nigeria's first pan-African Creative advertising...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...