Tag: Advertising

Behind Sterling Bank’s Easter campaign controversy

By Zion Rufus There are creative concepts that sound fantastic in the boardroom...

Brands build better engagement by digitally tilting towards Gen Z

By Felicia Nwosu Across the globe, the paradigm of interaction between consumers...

Netflix considers cheaper ad-on option to stem subscribers’ loss

Reed Hastings, co-CEO of Netflix has finally announced plans to incorporate ads as...

MARKETING EDGE on TV hosts Sheriff Akinpelu today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

Digital eliminates boundaries between brands and consumers – experts

By Abimbola Mohammed [audio mp3="https://marketingedge.com.ng/wp-content/uploads/2022/04/AUD-20220420-WA0012.mp3"][/audio]   To...

Heineken’s UCL Trophy Tour: A brand riding on the crest of legends

By Tunde Animasaun Brand building is a serious, strategic, and never-ending business....

Easter creatives that talk to the heart of the matter

By Oghale Mafuru and others In the spirit of the Easter celebration, brands across...

Data analyst calls for structured data, advanced technology for better ads targeting

By Felicia Nwosu With the aim to market  visibly across plethora  platforms...

Sterling Bank’s ‘offensive’ Easter advert will be sanctioned -APCON

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, the regulatory...