Tag: Advertising

New techs improve advertising practice, promote professionalism – ARCON

By Kola Bola Leveraging  the invaluable importance of new technologies has been...

Pepsi pioneers personalization amidst fierce competition

By Felicia Nwosu As part of a move to deepen consumer engagement and beat fierce...

ARCON bridges gap between academia and advertising industry

By Seun Johnson The second annual colloquium of Advertising Regulatory Council...

GroupM, Omnicom battle for Amazon’s global media account

By Ibidunni Banjoko GroupM and Omnicom are locked in a fierce competition...

Media planning and buying encompass wide range of options – Adebayo

By Abimbola Mohammed Yinka Adebayo, Group Executive Director Omnicom, West and...

WFA urges professionals to adapt to tech for better execution

By Felicia Nwosu Industry leaders at the recently concluded World Federation of...

Coronation Group appoints Kaka as Events & PR Manager, dumps BHM

By Seun Johnson Omoniyi Kaka, a distinguished alumnus of PAN Atlantic...

Cholera outbreak: LWC encourages residents to get connected to LWC water

Lagos Water Corporation has reassured the residents of the state that the state public...

MARKETING EDGE ONTV hosts Ufot tomorrow

By Felicia Nwosu This Wednesday, viewers of MARKETING EDGE ONTV are in for a treat...

IMC leaders offer insights on marketing future at Ideas House Confab

By Seun Johnson In a deliberate move to address the rapidly evolving marketing...