Tag: Advertising

Airtel launches Smartcash to drive financial inclusion

By Oghale Mafuru As part of efforts to consolidate initiatives to enhance financial...

Throwback Thursday: Carbonated soft drinks with nostalgic commercials  

By Abimbola Mohammed While the 70s, 80s, and 90s are long gone, the memories remain....

NNPC ready to wear new identity soon

By Felicia Nwosu The Nigerian National Petroleum Corporation (NNPC) has disclosed...

Incorporate storytelling in campaign messages – Odia

By Felicia Nwosu Jude Odia, Managing Director, Starcom Media Perspectives, has emphasised...

Loyalty crumbles as brands move from Shrinkflation to Skimpflation

By Zion Rufus Just when we thought price inflation, scarcity, and Shrinkflation...

Collaboration, panacea to successful deployment of 5G in Nigeria – NCC

By Felicia Nwosu As Nigerians wait in anticipation for the full roll out of the...

OBG, LCCI signs MoU to drive innovative private sector growth

Oxford Business Group (OBG) has signed a new Memorandum of Understanding (MoU) with...

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...

Global stars join youths at Kigali Summit, demand action to end malaria

Global changemakers including David Beckham, Pierre Aubameyang, Yemi Alade,Eliud...

FG kicks off implementation of sugar tax

By Felicia Nwosu The Nigerian Government has kicked off with implementation of the...