Tag: Advertising

SNB will reposition broadcast industry, not duplicate regulatory mandate – BON

By Oghale Mafuru Coming on the heels of reactions which trailed the bill to legalize...

Why some breweries, beer brands go extinct

By Abimbola Mohammed The list of extinct breweries and beer brands is a long one....

Consumer apathy, economic headwinds top ad industry concerns

By Zion Rufus Economic crisis, inflation, consequences of the war in Ukraine are...

Throwback Thursday: Departmental stores in the 60s, 70s, 80s in Nigeria

By Abimbola Mohammed The 1960s, 1970s and 1980s departmental stores helped to...

Elev8media unveils 60sqm billboard on highbrow Lekki Phase 1

Elev8media Advertising Limited has expanded its assets to include a 60sq meter double...

Mastercard commits to improved customer experience

By Oghale Mafuru As consumer behaviour continues to evolve, Mastercard, a leading...

Professionals identify major challenges faced in H1 2022

By Zion Rufus Shaped by inflationary pressures, surge in oil and gas prices, considerable...

Nigeria needs structured data to standardise ads targeting – experts

By Abimbola Mohammed As customer behaviour becomes digital-first, marketers have...

Experts advise strategic approach to trend-riding

By Oghale Mafuru Against the backdrop of recent trademark infringement issues...

Akin Fadeyi Foundation kicks off Women Can Do governance inclusive competition

  -To deploy FlagIt app for election monitoring Akin Fadeyi Foundation...