Tag: Advertising

Stakeholders call for repositioning of OOH at OAAN conference

By Felicia Nwosu   Industry experts at the maiden edition of the Outdoor Advertising...

Education is key to Nigeria’s future – Prof French

By Abimbola Mohammed Professor Howard French, an international journalist and author...

Experts decry decline of creativity, abuse of copyright laws in IMC industry

By Felicia Nwosu              In the time past, marketers and agencies...

Internet economy to contribute $36 billion to Nigeria’s GDP by 2025

By Ibidunni Banjoko Juliet Ehimuan, Director, West Africa Google, has said that...

Advertising, Marketing and Media gurus storm Abuja as ARCON hosts 2022 National Advertising Conference

The National Advertising Conference with the theme: “The Marketing Communications...

Challenge harsh laws through legal action, Shobanjo charges OAAN

By Felicia Nwosu Doyen of advertising, Dr. Biodun Shobanjo, has condemned the...

Advertisers will need to adapt in 2023- Eskimi CEO

By Zion Rufus  Against the backdrop of currently prevalent situations and events...

Marketing as tool for Sustainable Economic Development

By Olu Akanmu, President and Co-CEO, OPay-Nigeria Keynote Speech at the Advertisers...

Getting more creative in solving clients’ problems

The term “creative” used to refer to a special class within the ad world: teams...

Puma reschedules launch of Davido collection

By Zion Rufus Manufacturer of athletic and casual footwear Puma Nigeria has announced...