Tag: Advertising

Nigerian smartphone market: winners and losers

By Joseph Ekeng The Nigerian smartphone market is a highly competitive one, with...

MARKETING EDGE on TV hosts Badejo-Okusanya today

By Oghale Mafuru MARKETING EDGE on TV, the leading advertising and brand-centric...

ARCON gets approval to serve court notice to Meta Head office

By Oghale Mafuru  In line with its mandate to ensure ethical and responsible advertising...

Madon joins McCann Worldgroup as CCO, Southeast Asia

Valerie Madon, one of Asia’s best-known creatives, is joining McCann Worldgroup...

Newspaper advertising in steady decline as brands exit print media

By Ibidunni Banjoko Gone are the days when newspapers stood as sources of information...

Agency/client distrust: A recipe for branding failure

By Oghale Mafuru As the Integrated Marketing Communications Industry battles to...

Shareholders laud NB’s audacious strides

By Oghale Mafuru Shareholders of Nigeria’s foremost brewing company, Nigerian...

NAFDAC stops Importation on Indomie noodles over safety concerns

By Oghale Mafuru Nigeria’s National Agency for Food and Drug Administration...

Mike Adenuga: Debonair Billionaire Business Tycoon @ 70

By Zion Rufus  Billionaire business tycoon and Chairman/CEO of Globacom Ltd, Mike...

Earned media is not about control, stop asking to see article before publication- PR professionals

By Zion Rufus Public relations professionals have decried the practice of PR clients...