Tag: Advertising

GroupM introduces Fusion, projects it to surpass television by 2028

By Felicia Nwosu GroupM has introduced ‘Fusion’, a new retail media...

Dangote Cement, Sugar’s 2023 H1 sales hit 13.4 metric tonnes

By Ibidunni Banjoko Dangote Cement has reported its pan-African performance for...

Traction raises $6mln in seed funding to empower SMEs in Nigeria

By Kingsley Odii Accessing formal financing has long been a daunting task for...

Global potato protein market to reach $144 million by 2028

By Abimbola Mohammed High demand for proteinous food driven by awareness of rich...

WOO estimates global OOH revenues to exceed $40bn

By Felicia Nwosu A survey conducted by the World Out of Home Organizations...

Johnnie Walker and Guinness drive Diageo’s success in 2023

By Joseph Ekeng Diageo, the renowned alcoholic beverages company, continued...

Nestle Nigeria dissociates itself from unpackaged product

By Ibidunni Banjoko Nestle Nigeria, one of the largest manufacturing companies...

Every PR professional must learn to draw the line – Akonte

By Felicia Nwosu Akonte Ekine, the Lead Strategist of Absolute PR Limited,...

Nigerian Breweries reviews products’ prices amid economic crunch

Following the economic headwinds bedevilling the country, Nigerian Breweries Plc...

Coke studio delights consumers with generative AI music studio

By Abimbola Mohammed Artificial Intelligence (AI) will take centre stage at this...