Tag: Advertising

WPP’s profit plummets in Q2 amid cut in tech ad spend

By Felicia Nwosu Multinational advertising company WPP has released its second quarter...

Experts fear GSK’s exit may trigger exodus of foreign firms

By Joseph Ekeng GlaxoSmithKline Consumer Nigeria Plc (GSK) announcing...

WFA playbook 2023 charges CMOs to change internal culture to deliver data ethics

By Felicia Nwosu A playbook titled: WFA Data Ethics Playbook 2023, developed by...

Setting clear goals will help put brands on the path to digital marketing glory – Experts

By Olatoyosi Oladapo Employing digital marketing tools and strategies such as Search...

FG set to adopt new models for optimisation of tax revenue

By Felicia Nwosu The federal government has expressed its readiness to adopt a...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...

Teni rocks as Spotify bestows her with EQUAL Africa Artiste for August

By Felicia Nwosu Teniola Apata, popularly known as Teni, is presently enjoying...

Raven Bank empowers Nigerian students with Feather Internet

By Kingsley Odii Raven Bank is revolutionizing education in Nigeria with the launch...

Nigeria’s cinema revenue in July drops to N482M – CEAN

By Felicia Nwosu The Cinema Exhibitors Association of Nigeria (CEAN) has stated...

Global palm oil market to reach $87bn by 2028, growth due to rising health benefits

By Abimbola Mohammed The global Palm oil market is expected to grow up to US$ 87.40...