Advertising

ADVAN dismisses link between Betway court ruling

The Advertisers Association of Nigeria (ADVAN) has clarified that the recent court...

WFA  reveals  how insights teams are claiming  seat at  strategy table

The World Federation of Advertisers, WFA  has recently revealed  how insights teams...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

Federal High Court gives ARCON regulatory power over digital and social media

The Federal High Court in Lagos has unequivocally affirmed that the Advertising Regulatory...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

MG Motor reappoints media agency after comprehensive review

In a significant development within the automotive marketing sector, Mediaplus has...

McVitie’s celebrates 100 years of chocolate digestives with iconic campaign

By Abimbola Mohammed In celebration of its centenary, Pladis, the global snacking...

Muyiwa Aleshinloye named to Prestigious Cannes Lions 2025 Jury

Muyiwa Aleshinloye, Head of Media at Publicis West Africa, has been appointed as...

Nigerian Media, advertising CEOs offer divergent perspectives on industry evolution

By Felicia Nwosu Nigeria's media and advertising sectors are navigating a rapidly...

Instagram Unveils ‘Edits’: A New Video Editing App to Rival CapCut

Instagram finally launched its video editing app, ‘Edits,’ on Tuesday (April...