Tag: Advertising

“Creative industry needs to explore the future of Africa in AI

By Ibidunni Banjoko  Experts in the Nigerian marketing communications space have...

Coca-Cola to scale back Aha Sparkling Water distribution amid sales decline

By Joseph Ekeng Coca-Cola, a global beverage giant, has announced a...

PRCA engages Hewes as chief executive

By Felicia Nwosu The Public Relations and Communications Association (PRCA) has...

Nigeria comes second in 2022 mergers & acquisitions deals in SSA – KPMG

By Kingsley Odii Recent data from KPMG has shown that South Africa emerged as the...

Proximic Comscore debuts political ad exposure to reach audiences privately

By Felicia Nwosu Proximic Comscore, a leading provider of audience and content targeting...

Leveraging the right marketing channel for campaigns

By Oluwaseyi Lawal In today's digital age, there are more marketing channels than...

South African startup Adbot expands to Nigeria in MTN partnership

By Joseph Ekeng South African advertising technology startup, Adbot,...

Throwback Thursday: Nostalgic TV commercials

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...

MTN ordered to pay $72.5 million for tax evasion in landmark tribunal case

By Kingsley Odii In a groundbreaking ruling, the Lagos Zone Tax Appeal...

Meta reports faster growth in digital ads business in Q3

By Ibidunni Banjoko Meta reported faster growth in its core digital...