Advertising

Muyiwa Aleshinloye named to Prestigious Cannes Lions 2025 Jury

Muyiwa Aleshinloye, Head of Media at Publicis West Africa, has been appointed as...

Nigerian Media, advertising CEOs offer divergent perspectives on industry evolution

By Felicia Nwosu Nigeria's media and advertising sectors are navigating a rapidly...

Instagram Unveils ‘Edits’: A New Video Editing App to Rival CapCut

Instagram finally launched its video editing app, ‘Edits,’ on Tuesday (April...

Meta kicks off Ad Feature in Threads to over 30 countries

Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...

Moniepoint Launches Remittance App in UK

By Oluwatosin Ajayi In a bold shift to revolutionise the fintech industry, MONIEPOINT...

 Is pitch fees a strategic imperative for advertising professionals or an unnecessary burden for clients

By Felicia Nwosu The conversation around structured pitch fees in Nigeria’s advertising...

Dabira Outdoor Media: Redefining OOH ads with precision, performance, presence

By Seun Johnson In the world of advertising where attention has become currency...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

M&C Saatchi posts profitability gain despite advertising revenue drop

By Felicia Nwosu M&C Saatchi reported a 3.7% rise in like-for-like net revenue...

Celebrating  birthday of an advertising titan, Udeme Ufot

By Felicia Nwosu Today, the Nigerian advertising and marketing communications...