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How beer market navigated complexities of global economy in 2023

By Joseph Ekeng The global beer market encountered unforeseen challenges...

Publicis invests $326 million into Generative AI

By Oluwaseyi Lawal The advertising and PR firm Publicis, headquartered...

Nigerian cryptocurrency market projected to grow by 12.66%

By Oluwaseyi Lawal The Nigerian cryptocurrency market is expected to show...

GroupM appoints Farjami as North America CEO

By Ibidunni Banjoko GroupM, WPP’s prominent media investment group, has announced...

Leverage gamification to boost brand engagement – Omokehinde

By Felicia Nwosu Seasoned marketing communications professional, Omokehinde Thomas,...

Leo Burnett named creative agency for QDOBA

By Abimbola Mohammed As part of its plans for substantial growth for the...

NIPR announces its inaugural Nigeria Public Relations Week

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) invites...

Top Nigerian brands tipping Super Eagles to win ongoing AFCON title

By Seun Johnson With all the signs aligning for Super Eagles to prove...

Google warns employees of more job cuts, lays off 100 from YouTube

Oluwaseyi Lawal Google, through its CEO, Sundar Pichai, has cautioned...

Prime Video cuts funding in Africa, Middle East, focuses on European content

By Anietie Udoh Amazon Prime, a global streaming giant, is set to undergo...