Tag: Advertising

Cadbury Nigeria records 4.3 billion profit in Q3 2023

By Kingsley Odii Cadbury Nigeria Plc, a leading Fast Moving Consumer Goods (FMCG)...

Christmas Holiday sales projected to drop 3% – 4%

By Felicia Nwosu As the year begins to wind down for Christmas shopping, the National...

Lagos NIPR unveils plans for LaPRIGA 2023

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR), Lagos State...

Authenticity in Nigerian brands storytelling

By Oluwaseyi Lawal Storytelling is a powerful tool that brands can use to connect...

Bud Light shows steady improvement after recent decline in sales

By Joseph Ekeng Global brewing giant AB InBev is celebrating a significant...

U.S. highlights the potential for Nigeria’s creative industry

By Ibidunni Banjoko The Assistant Secretary for the Bureau of Economic and Business...

Sabi Chef set to discover, reward and reposition Nigeria’s street food culture

By Ralph Tathagata Preparations are underway to discover, reward, rebrand and reposition...

MARKETING EDGE on TV hosts Salvador tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

MARKETING EDGE initiates concept on Top Marketing Professionals

By Felicia Nwosu MARKETING EDGE is currently setting the marketing communications...

Hilda Baci loses GWR holder, congratulates Alan Fisher as new title holder

By Ralph Tathagata Chef Hilda Baci, the former Guinness World Record holder for...