Advertising

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Q1 numbers are in: banks, brands & big tech set the stage for a telling Q2

 As the first quarter of 2025 closes, the financial landscape is bustling with numbers...

ADVAN dismisses link between Betway court ruling

The Advertisers Association of Nigeria (ADVAN) has clarified that the recent court...

WFA  reveals  how insights teams are claiming  seat at  strategy table

The World Federation of Advertisers, WFA  has recently revealed  how insights teams...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...

Federal High Court gives ARCON regulatory power over digital and social media

The Federal High Court in Lagos has unequivocally affirmed that the Advertising Regulatory...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

MG Motor reappoints media agency after comprehensive review

In a significant development within the automotive marketing sector, Mediaplus has...

McVitie’s celebrates 100 years of chocolate digestives with iconic campaign

By Abimbola Mohammed In celebration of its centenary, Pladis, the global snacking...