Tag: Advertising

X drops Unilever in advertising lawsuit

By Ralph Tathagata X, formally known as Twitter, has dropped Unilever from a lawsuit...

Effective OOH campaign requires qualitative, quantitative methods – Elesha

By Abimbola Mohammed Gbenga Elesha, Senior Manager, Partnership Sales, Retinaad...

Ailemoh calls for better customer strategy as global CX Day ends

By Felicia Nwosu As Global Customer Experience (CX) Day wrapped up on...

Leveraging digital literacy for brand growth, consumer trust

By Seun Johnson As more consumers shift to online shopping, it has become crucial...

FG launches AI Collective to promote ethical, safe usage

By Seun Johnson The federal government has officially launched Artificial Intelligence...

Unilever sells its Russian business to local manufacturer

By Ralph Tathagata In an undisclosed term of transaction, Unilever, British consumer...

Consistency beats copying in achieving success – Adesanya

By Abimbola Mohammed Peter Adesanya, Digital Strategy Lead, The RedWolf Company,...

Mehta highlights complementary role of AI and human creativity

By Seun Johnson Vikas Mehta, the Chief Executive Officer of Ogilvy Africa, has...

Leading telcos generate N3.67tn in H1 2024 as voice revenue declines

By Ralph Tathagata Recent analysis of the financial results of MTN Nigeria and Airtel...

Global spirits market rebounds as premium brands drive growth

By Felicia Nwosu The global spirits market is witnessing significant shifts as...