Tag: advertising spend

Why transparency in advertising spend remains elusive in Nigeria

3 minutes read |
Published 2 weeks ago

By Felicia Nwosu The recently released World's Largest Advertisers 2024 report...

Nigerian traditional TV ad spend to reach $448.50m by 2029

2 minutes read |
Published 6 months ago

By Oluwaseyi Lawal The traditional TV advertising spending market in Nigeria has...

Internet ad spend will overtake TV in 2018- Report

2 minutes read |
Published 7 years ago

In a new report, Leading forecaster , Zenith has projected that internet advertising...

Recession cuts Nigeria’s advertising spend by 7%

2 minutes read |
Published 7 years ago

Following recession, Nigeria’s total advertising expenditure has declined by 7...