Advertising agencies

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

COMvergence appoints Pullem as head of advertiser relationships

COMvergence agency research firm has appointed Ron Pullem, agency and media veteran...

Airtel, Ogilvy Africa Share heartfelt goodbye after 15 years of brand-building across continent

In what feels like the end of an era, Airtel Africa and Ogilvy Africa have officially...

Experts task govt. on brands profitability

By Seun Johnson Experts in the integrated marketing communication sector...

McCann Worldgroup appoints Lubar, others to fill top leadership posts

  Global marketing communications company, McCann Worldgroup has made three...

AAAN concludes 2021 business outlook webinar, inducts new members

By Zion Rufus The Association of Advertising Agencies of Nigeria (AAAN) on Thursday,...

CentrespreadGrey wins Euro Global account pitch

Euro Global Foods and Distilleries has chosen foremost Nigerian advertising powerhouse,...

Frequent pitches impede brand building says Kayode Ebatamehi

An experienced voice in the Nigerian advertising industry, Mr. Kayode Ebatamehi has...