Tag: Ad spend

HSSF ad ban to cost broadcasters more than £200m annually in revenue

In a bid to tackle obesity, the UK government is set to impose a UK-wide pre-9pm...

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world,...

Ad spend declines by 3.3% in 2017

Advertising spend in Nigeria declined from N91 billion in 2016 to N88 billion in...

Ad spend may record a boost in Q4

Feelers emanating from the Integrated Marketing Communications industry has shown...

Big brands call for reform of digital ad market or threaten to pull spend

Brands including P&G, Unilever and Mastercard are calling for the industry to...

Mobile Ad Spend to hit $98.3bn- Report

Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing...

UK advertising spending records 1.3% growth in Q1 2017

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m -...