Ad spend

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

Advertising spend will rise in 2022 enabled by electioneering campaigns-IMC experts

By Oghale Mafuru Practitioners in the Integrated Marketing Communication industry...

Global e-commerce sales in health, personal care to hit $358.4bn

By Zion Rufus   E-commerce sales in health, beauty & personal care...

Tokyo Olympics set to hit $2.25 billion in ad spend

Advertising spend for the 2020 Tokyo Olympic Games is set to hit a record as Kantar...

Tokyo Olympic Games opening, world’s most-watched events record lowest audience turnouts in history

NBC's TV broadcast of the Tokyo Olympic Games opening ceremony hit a record low at...

HSSF ad ban to cost broadcasters more than £200m annually in revenue

In a bid to tackle obesity, the UK government is set to impose a UK-wide pre-9pm...

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world,...

Ad spend declines by 3.3% in 2017

Advertising spend in Nigeria declined from N91 billion in 2016 to N88 billion in...