Starcom Media Clinches Dangote Account
After years of romancing Dangote Group, the Starcom Media has finally clinched the account of the big spending enterprise, Marketing Edge can authoritatively disclose.
Findings showed that the Dangote Group moved its account to the popular Media Independent specialist, Starcom Media, though without formal letter to detail the transaction.
Starcom Media had been on the radar of Dangote Group for sometimes, having contributed to some of the company’s media promotion but on Monday a source told Marketing Edge that the deal had been finalised and soon official letter would be written to that effect.
However, when contacted the Managing Director of Starcom Media, Mr. Ayo Kupoluyi, told Marketing Edge that Dangote Group had always been a friend of the house and that it would be lousy to go to the press because of the relationship.
Although Starcom Media never received any formal letter at press time to handle the Dangote Account, nevertheless the company did not deny its readiness to do business with the group.
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