Stagwell taps Lafford as Senior VP/CGO UK/Europe
By Abimbola Mohammed
Stagwell has appointed Helen Lafford as Senior Vice President, Chief Growth Officer for the United Kingdom (U.K.) and Europe. Helen will work in collaboration with shepherd international growth for the network, with the goal to spearhead cross-agency new business development in the region.
“Beyond Helen’s stellar track record of landing and scaling some of the world’s most revered brands, she has the qualities that define the best leaders within our network: gracefully assertive, motivated by opportunity, supportive of our internal cultures, and a complementary partner. We’re excited for her leadership as we expand in Europe and the U.K”, Ryan Linder, Stagwell EVP, Chief Marketing Officer said while giving insight into what informed Lafford’s choice.
Commenting on her new move, Lafford said: “I love the diverse and exhilarating industry we work in and I’m delighted to join the most transformational and forward-thinking team in marketing as Stagwell’s Chief Growth Officer for U.K./Europe. As Stagwell continues to expand and evolve its global remit, placing a dedicated focus and emphasis on the markets and regions, I am excited to work with a proven Growth Team and an illustrious roster of successful brands to further bring Stagwell U.K./Europe to life.”
Helen is a 25-year industry veteran. Prior to her joining Stagwell, she worked for global media agency Initiative, where she served as EMEA head of growth and led wins across major reviews including Nike EMEA, Arla, ING, Amazon, and AstraZeneca, spurring record-setting growth for the agency.
Before that, Lafford represented Publicis Groupe’s Blue 449 advertising agency on the founding team of Project Everyone, a nonprofit creative communications agency, providing global media support for the announcement of the 2015 United Nations Global Development Goals. She went on to serve as Blue 449’s global head of special projects prior to joining Initiative. And previously she was Business Director at Mindshare Worldwide, where she managed a wide portfolio of accounts from IBM, Nestlé, Mondelez, Kimberly Clark EMEA, Zegna and the global Rolex account.
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