Serge Noujaim is a dynamic force at the helm of Nigeria’s most iconic broadcast brands. As CEO of Cool FM, Wazobia FM, Nigeria Info FM, KIDS FM, Clout Africa, and Nix Podcast, he leads one of the most influential media conglomerates on the continent.

A strategist with a deep understanding of marketing, audience behaviour and media evolution, Serge has championed innovation across platforms, positioning his brands at the cutting edge of radio, digital content, and visual broadcasting.

From launching Nigeria’s first visual radio studios to expanding the network’s reach across Lagos, Abuja, Kano, Port Harcourt, and Onitsha, Serge has demonstrated an unrelenting commitment to relevance, disruption, and scale. His leadership is bold and results-driven, a “get-it-done” philosophy that inspires speed, execution, and accountability at every level.

Watch also: Lagos NIPR Chairman delivers welcome address at the Lagos Public Relations Stakeholders’ Conference

Internally, he’s famously no-nonsense, his desk sign “I’m not your therapist” has become legend, but equally admired for his clarity of vision and strategic foresight. A passionate advocate for artificial intelligence in media operations, Serge pushes his teams to think bigger, work smarter, and use tech as a serious lever of growth.

Under his guidance, the group has birthed culturally resonant innovations like KIDS FM, Nigeria’s first dedicated family and children’s radio station, and Clout Africa, a youth-focused digital platform celebrating Afro-creative expression. Serge’s legacy is one of courageous leadership, creative disruption, and an unwavering belief in African media’s global potential.