Scorecard of Folake Ani-Mumuney led ADVAN Exco
The two year leadership tenure of the Folake Ani-Mumuney-led executive committee council of the Advertisers Association of Nigeria (ADVAN) came to a glorious end, recently. The leadership tenure that spanned between the period 2017 to 2019 could rightly be adjudged as one of the most remarkable and eventful era in history of the ADVAN organisation since it came into being in the year 1992.
Ani-Mumuney, immediate past president of the association while giving detailed highlights on achievements of the executive committee of the association under her stewardship, in what could best be her valedictory address to a gathering of members who converged at the Muson Centre in Lagos for the 18th Annual General Meeting (AGM) of ADVAN, reeled out a comprehensive role of achievements which she said resulted from four strategic focus points upon her assumption of office. Her tenure, she noted, specifically aimed at driving visionary leadership to encourage knowledge sharing and capacity building, effective stakeholder engagement as well as facilitating and procuring access to data, research and insight.
According to her, the executive committee in conjunction with the Education and Capacity Development committee recognised the enduring need for capacity development and the reality that the skill sets required to survive and thrive in contemporary marketing communication industry were more complex than in previous years, designed various programmes which were targeted at ensuring that members of the association were well armed with best information for attaining success in today’s business environment.
Amongst other achievements of the exco Ani-Mumuney highlighted included establishment of ADVAN’s Centre for Marketing Excellence which is a partnership-base learning opportunity for members of the association.
“We agreed it was best to identify leading establishments (local and international) and collaborate with these institutions to provide a multidisciplinary approach to learning.
“The plan for the centre was to periodically appraise the partnerships and make necessary additions and or adjustments as required. The current partners of the center include, Metropolitan School of Business UK, Digital Bananas (an affiliate to the London Digital Marketing Institute), Pan Atlantic University, and the National Institute of Marketing of Nigeria (NIMN),” she said.
Other achievements by the exco include deploying the global knowledge base of the World Federation of Advertisers (WFA) to further enrich ADVAN knowledge base which is presently accessible on the ADVAN website.
During the two year tenure, the exco initiated a very robust engagement and advocacy with key and relevant stakeholders across the marketing communications industry. The engagement exercise included meetings with advertisers, members as well as non-members of the association. This was done in bid to understand advertisers’ needs and provide real time value to them.
The exco visited during the period 20-member and non-members companies and through the visits garnered best information to help improve upon service to members and, in addition, signed up no fewer than four new member companies who are presently full members of the the association. They include, AB Inbev, Sona Group, Wema Bank and Dochase Limited, with assurances from a significant number of advertisers who have promised to sign on soon to membership of the association.
The stakeholder engagement and advocacy committee also had been very active in relating with the various regulatory institutions, tabling advertisers concerns and searching out sustainable resolutions to challenges, the recent one being on the APCON plan to regulate online advertising.
Also pertinent to note is the current partnership with the NIMN which provided substantial discount and concessions to ADVAN members seeking NIMN certification and trainings.
The exco succedded also in building very healthy and robust relationships and engagements with other sister associations of the industry, including the Association of Advertising Agencies of Nigeria, (AAAN), Media Independents Practitioners Association of Nigeria (MIPAN), Broadcasting Organisation of Nigeria(BON) and Newspaper Proprietors Association of Nigeria (NPAN).
On the pillar of Thought Leadership, the exco succeeded in securing a slot for ADVAN on the Executive Council of the World Federation of Advertisers with ADVAN being the most consistently represented and active association in Africa on WFA activities. ADVAN’s participation on the WFA has indeed put Nigeria on the global map of marketing communications.
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