SBC rebrands with ‘True-to-Naija identity’, set to take on African continent
Seven-Up Bottling Company (SBC), producer and distributor of Pepsi Cola, 7Up and Supa Komando energy drink, including 2Sure homecare brand, has revamped its corporate image to reflect a renewed strategic vision. The beverage giant says it is set to become the biggest consumer goods company in Africa.
According to the brand custodians, the contemporary new look and identity, which came into effect on July 1, 2021, marks a renewed commitment to fostering innovation for the endless possibilities of an inspiring future.
Speaking on the milestone, the Managing Director, Mr. Ziad Maloouf said: “We are proud of our success operating in Nigeria, which could not have been achieved without our people. People drive our innovation, define our organisation and constitute our partnerships across sectors and cultures. This is a reiteration of our commitment to creativity and innovation. This commitment extends beyond our employees to our communities and the nation. We will continue to deliver on this promise, as we have done through our products and such initiatives as the Pepsi Football Academy and the 7UP Harvard Business School Scholarship.”
Commenting on the landmark location of the corporate brand, the Chief Corporate Services Officer, Yemi Faseun, said: “Ijora is a critical part of our growth story and heritage, which are intricately intertwined within our compelling vision for an inspiring future. We have established our offices here because we cherish both. Ijora was where it all began on October 1, 1960. We have deepened roots in this community and despite the challenges, with our unrelenting Naija Spirit, we see many opportunities.”
The company, which also launched its new office building in June at its corporate headquarters in Ijora, Lagos, seeks to become a hub of quality products and solutions. Each room in the building was carefully designed to celebrate and uniquely demonstrate the essence of Nigeria which is innovation, resilience and a love for life.
For over 60 years, the company has served the Nigerian people through over nine manufacturing plants and strong distribution networks across Nigeria, exporting to many countries on the African continent. As producer and distributor of the world’s most- loved beverages in Nigeria, SBC is renowned for its strong brands with great appeal amongst young and old, including Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Iced Tea and Aquafina premium drinking water.
Now, with the launch of a thriving and trusted personal and homecare brand – 2Sure – Supa Komando energy drink, which have lived up to the company’s strong heritage of affordable quality for the Nigerian people, SBC is reinstating its commitment to powering innovation for a sustainable future designed with people and inspired by the unrelenting Naija Spirit.
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