Samsung Nigeria appoints Oge Maduagwu Head of Marketing
By Kola Bola
Samsung Nigeria has appointed Oge Maduagwu as its new Head of Marketing.
A frontline marketing communications professional and marketing investment expert, Maduagwu, in her new position, is expected to lead Samsung Nigeria’s marketing efforts across all product categories.
The new task will also require her to develop comprehensive strategies to enhance brand presence, increase market share, and drive consumer engagement.
Maduagwu’s experience in managing multi-market operations will be invaluable as Samsung continues to strengthen its position in the Nigerian market and potentially expands its influence across the region.
Maduagwu moves to Samsung with a very impressive career profile spanning over 14 years in the marketing communications industry.
Her journey in the field has been marked by a steady ascent through roles of increasing responsibility, rising to the position of West Africa Media Manager for Unilever.
Maduagwu started her career with Mediareach OMD, where she was an Assistant Executive in Planning, Data & Operations in April 2009; owing to her talent and dedication she was made Media Executive, Planning, in February 2010; by June 2011 she was promoted to Senior Executive in Media Planning & Client Servicing.
While in Mediareach OMD, Maduagwu was in charge of developing annual brand-building strategies for high-profile clients such as Promasidor, UAC, Stanbic IBTC, HP, Wrigleys, StarTimes, Intel, Dabur, Reckitt Benckiser, Estee Lauder, Property Mart, Perfetti, Tolaram Group, Gino Range of Tomato paste, Spices and Jago Milk among others.
She has, over the years, demonstrated a keen ability to blend planning, buying, control and post-campaign analysis to deliver exceptional results for her clients.
In February 2017, Maduagwu joined Unilever Nigeria as Assistant Communication Channels Manager responsible for developing implementation plans for communication channels strategies across a wide range of Home Care, Personal Care, Foods and Refreshment brands.
Her excellent performance at the position led to her promotion to Brand Manager for Radiant Detergent in September 2019.
As Brand Manager, Maduagwu showcased her innovative thinking by initiating and launching the Radiant detergent brand, a strategic move to protect the market share of sister brands OMO and Sunlight detergents. Her comprehensive approach, which included developing marketing plans, brand positioning, pricing strategies, and advertising campaigns, demonstrated her ability to navigate complex market dynamics.
Her exceptional performance made Unilever’s management appoint her as Country Media Lead for Nigeria in June 2020, where she was responsible for driving media growth strategies, improving media effectiveness, and she ultimately introduced innovative frameworks like the Brand Engagement Architecture to enhance media planning efficiency.
In May 2021 Maduagwu was promoted to the position of West Africa Media Manager, overseeing media operations for Nigeria, Ghana, and Francophone Africa.
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