PR practitioners organise programmes to celebrate World PR Day
By Ibidunni Banjoko
To mark the second edition of World Public Relations Day (WPRD), which will be held on Saturday, 16th July 2022, PR practitioners from different parts of the world have organised different programmes and initiatives to present a unified global agenda towards making the world understand and utilize PR better.
In commemoration of the day, public relations practitioners are hoping to strengthen the message about what they stand for while educating stakeholders across various institutions and the general public on ways they can better harness the benefits of PR, and even innovate around it.
Commenting on the event, Comfort Nwankwo the Chairman of Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, said: “The world PR day shows that we are moving forward globally, this is the second anniversary and we are realizing that we all have to celebrate ourselves, if we are promoting brand and businesses for people we ought to be seen to be promoting ourselves that is what world pr day is all about.
“This year, we have the theme ‘Trust, Truth and Transparency’. We all know that public relations is not for propaganda, we build relationships in businesses”, she noted.”
In the same vein, Diana Mpyisi, Chief Executive Officer of Blue Oceans Rwanda, said: “The future of PR across the continent belong to Africa narrative to be more deliberate, collaborative and proactive, let not rate to counter negative stereotype about the continent, let create content that put the mis-presentation on a different level.”
It would be recalled that the event is also in honour of Ivy Lee, one of the pioneer PR professionals, born on the same date, 145 years ago.
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