Plus Acuity: Making a difference on the media advertising landscape
Plus Acuity came into the Nigerian media advertising space in 2016, and, right from its inception, looked every inch set to bestride the sector like a corporate colossus.
This positive posturing of the (then) young firm was amply evident when viewed against the backdrop of its mission, vision, values, philosophy and modus operandi.
It instantly expressed its uniqueness as not just another media agency, but one with a huge difference in terms of deploying cutting edge technology and other measurable indices in its service delivery pursuit; affirming that “we are an independent media planning and buying agency offering data based strategic insights and the most competitive media value to our clients”.
Significantly, Plus Acuity, from inception, has made excellent service delivery to its clientele an article of faith; while this virtue of extraordinary service is anchored on the agency’s core values of Accountability, Innovation, and Devotion.
Plus Acuity is also driven by an all-inclusive philosophy that is summed up in Client first; Transparency, Data-led collaborative work; and Client-centric agenda in its day to day operations.
It equally gives collaboration and partnership a prime place in its operation, believing that leveraging on such synergies produce better and mutual outcomes. Thus, in its blueprint and roadmap towards achieving its projected service delivery priorities, the firm echoes: “we leverage our unique business relationship with the biggest media agency network in Nigeria to ensure the most competitive media buys. This relationship helps us drive first-to- market opportunities with all our media partners”.
Plus Acuity distinguishes itself in its buying process which, in its words, “is packaged on an innovative process that focuses on value rather than cost; measurement and performance rather than just Reach”; adding that, “Our long-term bulk buying for large Fast Moving Consumer Goods(FMCG) clients helps us to deliver on set annual objectives and hedge against inflation.
From its impressive records, it is beyond contention that Plus Acuity’s services entail thinking beyond the ordinary and outside the box to achieve set goals and desired ends. This is always guaranteed by the fact that its services are data-driven and technology enabled. It always engages in scientific media planning that is guided by syndicated & proprietary tools; ensuring that it plans on the right medium, right stations, right day; and in optimal quantity with percentage reach objective in view.
Little wonder that in just seven years of existence, the agency has successfully and impressively partnered many blue chip companies, especially in the FMCG category, using the print, electronic, OOH and BTL platforms to market their products and boost their revenue base. These include, but are not limited to, Indomie, Minimie, Power Oil, Colgate, Hypo, Fearless, Bigi, Sosa, LuckyBet, Jaguar, Martini, Kellogg’s, Munch IT, Yanga Lotto, Pocari Sweat, among others.
In recognition of its remarkable achievements, MARKETING EDGE magazine named Plus Acuity Outstanding Young Media Agency of the Year 2019
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