The National Advertising Conference (NAC) has announced plans for its 2026 edition, scheduled to hold from November 11 to 13, 2026.

The conference is shaping up to be one of the most significant gatherings in Nigeria’s marketing communications calendar, with organisers promising a programme that is bigger, better and more insightful than previous editions.

The theme for the 2026 conference is “Repositioning the Marketing Communications Industry for the Next Frontier,” a subject that reflects the urgent conversations currently taking place across the industry about technology, strategy, regulation and the future of brand communications in Nigeria and across Africa.

According to the organisers, the conference will bring together industry leaders, marketers, regulators and innovators to explore new strategies, technologies and collaborations shaping the future of marketing communications and driving sustainable growth for businesses and the industry.

Industry bodies including the Association of Advertising Agencies of Nigeria (AAAN), the National Institute of Marketing of Nigeria (NIMN) the Outdoor Advertising Association of Nigeria (OAAN) Media Independent Association of Nigeria (MIPAN) Experiential Marketers Association of Nigeria (EXMAN) Broadcasting Organisation of Nigeria (BON) are expected to participate in the event, alongside other key organisations representing different segments of the marketing communications value chain.

The conference is designed to be the largest gathering of marketing communications and allied professionals in Africa, drawing dignitaries from government and the public and private sectors as speakers, special guests and participants.

Registration for the 2026 edition is now open, with an early bird rate of N200,000 available until May 31, 2026. The regular registration period runs from June 1 to October 31, 2026 at N300,000, while a late registration window from November 1 to November 13, 2026 will also be available at N400,000.

With its theme squarely focused on repositioning an industry navigating rapid technological change, shifting consumer behaviour and evolving regulatory frameworks, the 2026 National Advertising Conference arrives at a critical moment for Nigeria’s marketing communications sector.