P&G’s Marc Pritchard crowned WFA’s global marketer of the year
The World Federation of Advertisers(WFA) has named P&G brand boss Marc Pritchard as its Global Marketer of the Year.
He was awarded the honour following a combined vote from an expert jury and the industry at large including WFA members, with each accounting for a half of the final score.
Commenting on the selection of Pitchard for the coveted award, WFA noted that the foremost marketer was chosen for his outstanding efforts in marketing especially in a critical year headlined by Covid-19 and its attendant effects.
“Pritchard has been a long-standing campaigner for change across the marketing landscape encompassing not just greater digital transparency, but equality throughout the creative and media supply chains and the role of brands and companies to help address the challenges facing society,” the WFA said.
It has been a “turbulent” 12 months, the WFA said, but Pritchard had “encouraged his marketing teams to focus on ‘lean innovation,’ put a laser-sharp focus on brand purpose, sustainability, and business growth, and successfully steered the business towards the calmer waters of the new normal”.
Pritchard said of his win: “This honour goes to P&G brand builders around the world. It’s a privilege to represent their tremendous work in 2020 —֫taking action to be a force for good for society and a force for growth in business. I’m humbled to accept this prestigious recognition on their behalf.”
About Marc Pritchard
Pritchard has had a 13 year stint at the foremost global FMCG Company. In 2008, he was appointed the Global marketing Officer of the company, overseeing and integrating operations around the globe. Just a year after that, he was named the global brand building officer, supervising brand building efforts and initiatives of the company worldwide. In 2010, Procter & Gamble embarked on what it called “brand-building 2020”, its marketing vision to create mass personalization at scale by the end of the decade. In 2014, Pritchard was appointed the Chief Brand Officer at Procter & Gamble. Since then, Pritchard has been on a mission to reinvent advertising at P&G, the world’s biggest advertiser by spend.
RECOMMENDED ARTICLES
Comment
No comments found.