PayPal has named Geoff Seeley as its Chief Marketing Officer, effective from February 26th. Seeley will lead the global marketing team for PayPal and its associated brands, including Venmo, reporting to Diego Scotti, EVP and GM of the consumer group, global marketing, and communications.

He replaces Leanne Sheraton, who has been with PayPal since April 2013 and served as CMO since May 2022. Sheraton announced her departure on LinkedIn, citing a career break. Seeley’s previous roles include serving as the Global CMO and Communications Officer at Block subsidiaries Cash App and Afterpay. He joined Afterpay in February 2020 and expanded his responsibilities to include Cash App after Block acquired the company. Before that, he held the position of Global Head of Marketing at Airbnb starting in August 2017.

Cash App and Afterpay did not provide comments for publication. Seeley’s appointment comes after PayPal hired Rachel Kobetz as its first Chief Design Officer in September and Alex Chriss as President and CEO in August. In October, PayPal selected GroupM as its global media agency of record following a year-long review.

Towards the end of January, PayPal introduced six AI-driven commerce solutions slated for gradual release throughout the year. These include enhancements aimed at expediting checkout processes for both registered users and guests, Smart Receipts featuring merchant recommendations for additional purchases, an offers program tailored to individual purchasing habits, a cashback initiative named CashPass, and Venmo business profiles enabling users to subscribe, rate, and receive promotional offers.

“Seeley’s arrival comes at a critical time for PayPal as we introduce customers to new and enhanced ways to shop with PayPal and leverage AI and data to reimagine commerce,” a PayPal spokesperson said in a written statement. “He’ll be focused on making the value props clear.”

At the start of February, PayPal announced a 9% rise in revenue for the fourth quarter, reaching $8.03 billion compared to the previous year’s $7.38 billion. Despite this growth, its full-year forecast remained below what analysts had anticipated. Additionally, in line with numerous other tech firms, PayPal implemented workforce reductions, letting go of approximately 2,500 employees, which amounted to 9% of its staff, by the end of January.