Spotlight

LATEST NEWS

Ilabeshi Gabriel named outstanding marketing & communications professional of the Year at the 2025 Marketing Edge Awards

Ilabeshi Gabriel, Group Head of Marketing and Communications at CapitalSage Holdings,...

EDGE Awards 2025: BIC Nigeria wins Legacy Brand Award for its iconic ballpoint pen

Few brands can genuinely claim the title of “legacy.” At the 13th EDGE Awards,...

IMC

We're Thrilled To Work With Union Bank- Landor

American based Ad agency Landor has expressed delight for being given the opportunity...

Ventra Media Announces Acquisition Of Social Media Agency Naija Go Social

As the digital media landscape continues its phenomenal growth across Sub Saharan...

Features

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever...